@ottow /Label archive

Miller Lite Celebrates The Brewers’ World Series Victory With Clinch Cans

The Milwaukee Brewers have won the 2026 World Series, and Miller Lite is getting in on the celebration early with their "Clinch Cans."

thedieline.com

when a cat co-authored a paper in a leading physics journal (1975)

Back in 1975, Jack H. Hetherington, a physics professor at Michigan State University, wrote a research paper on low–temperature physics for the respected scientific journal Physical Review Letters.

openculture.com

Kevin Marshall, Senior Director of Packaging at Microsoft, Explains Why They Embraced Inclusive Packaging

From the launch of the Xbox Adaptive Controller to seamless unboxing across its entire product range, Microsoft proved that accessible packaging is actually better design for everyone.

thedieline.com

Rare Ideas Gives Monk’d a Scoop of Everyday Joy

Designed by Rare Ideas, Monk’d brings a playful new perspective to healthier ice cream packaging with nostalgic storybook illustrations, cheerful flavor palettes and expressive typography. Its monk fruit sweetened desserts trade clinical wellness claims for everyday moments of joy, making mindful indulgence look as inviting as it tastes.

thedieline.com

Fireball Announces ‘Smut Stash,’ a Faux Romantasy Novel Holding Whisky

Sazerac’s flavored whisky brand Fireball is jumping on the romantasy BookTok trend by using a faux book to promote its latest flavor, Torch’d Vanilla.

thedieline.com

Caddy Classics Creates Cigarette Packs of Golf Tees, and They’re Undeniably Cool

Caddy Classics leverages the iconicity of cigarette packaging for their line of golf tees made in the image of cigarettes.

thedieline.com

Behind the Swoosh: 50 Years of Nike Design

Archival finds reveal the design process behind Nike’s most recognizable shoes

design-milk.com

Biotamra Brings Tasty Tales From the Sahara Right to the Pantry

DesignRepublic brings Biotamra’s Saharan roots to life through colorful packaging inspired by North African art and vintage travel posters. Playful illustrations of date palms, desert landscapes and oasis scenes create a charming visual world across the brand’s dates, date powder, balsamic vinegar and olive oil.

thedieline.com

Three Days Left for DIELINE Awards Fall Entry Rate!

Fall Entry closes Wednesday, September 30 at 23:59 GMT. On October 1 every rate moves up. Here is exactly what changes.

thedieline.com

Vinya Llarga Stretches the Vineyard Across the Bottle

Vinya Llarga stretches the vineyard across the bottle in sweeping bands of green, yellow and earthy brown. Atipus turns the landscape into abstraction, giving Maria Rigol Ordi’s first still wine a fresh identity built around movement, simplicity and the meaning behind its name.

thedieline.com

Lush Flexes its DEI Program Co-Create for Día de los Muertos Collection

At a time when other brands are rolling back DEI initiatives, the cosmetics company Lush is doing the opposite for their 2026 Dia de los Muertos product range.

thedieline.com

our fall garage sale has begun!

The BIKEPACKING.com fall Garage Sale has officially begun. With tons of great deals in the Co-op there's, never been a better time to join...

bikepacking.com

Shiho Karino’s Mah Jong Concept is Where Play Becomes Ritual

MAH JONG turns the familiar game box into a lasting part of play, using bamboo, deep green accents, and engraved details to celebrate the rituals around the table. Designed by Shiho Karino, it is a thoughtful reminder that packaging can be kept, used, and enjoyed long after opening.

thedieline.com

The Daily Heller: Ron Cobb, Acerbic ’60s Cartoon Hero

Cobb was a master of alternative cartooning during the Vietnam War.

printmag.com

McDonald’s Adds Some Central Valley Flavor With Cecelia Perez-Designed ‘McMamalona’ Cups

A McDonald’s campaign in California’s Central Valley taps into the Golden State's love for the lowrider scene. Working with designer Cecelia Perez and muralist Carlos Lopez, the brand added some of that local culture to a Stockton McDonald’s location with the “McMamalona” mural.

thedieline.com

The Night Should Start With UNDO’s Pre-Alcohol Gummies

UNDO’s pre-alcohol gummies bring nightlife energy to supplement packaging with electric color, reflective finishes, oversized typography, and pocket sized pouches designed to slip into your bag before a night out.

thedieline.com

Keith’s Cacao Gets a Warm, Type-Driven Redesign

Keith’s Cacao packaging by Kinoto Studio brings ceremonial cacao into a fresh CPG world through expressive typography, cacao inspired color, kraft materials and playful details rooted in its Guatemalan story.

thedieline.com